IT'LL MAKE YOUR HAIR CURL

Poor Louise. One minute, you're a consistent winner of the sexiest woman in the world FHM poll. The next?

You're accepting a job promoting bread with 'invisible' crusts. (Apparently, Hovis did some research which found that kids don't like eating crusts, and rather than telling them they won't get any Jammy Dodgers unless they finish them, Hovis want parents to pander to the little darlings by buying this loaf without visible crusts. You see?)

Why Louise was chosen to be the face of this bread isn't clear - someone obviously thinks that the key feature about her is that if she gets crusty, it doesn't show up, but we're having breakfast and not keen to carry that thought through.

Lest we forget: Louise was responsible for one great pop moment:

music louise redkanpp hovis advertising