We're not quite sure where the brand synergy comes in, but apparently Elton John is selling soap and towels to raise money for aids charities. We once had a lucrative sideline selling soaps and towels, but then the Marriott fixed the lock on its storeroom and we had to go back to the drugs testing to earn a crust.
Elton is selling the towels through Superdrug, though, which seems all wrong - surely that's nowhere near fabulous enough?
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