It must be terrible being Kevin Federline

Even when he tries to take the piss out of himself, he ends up putting his foot in it. So instead of basking in the sort-of-glory of his superbowl ad, he's having to issue an apology:

"The commercial is completely intended for me, making fun of myself and my own situation. It has nothing to do with anybody in the fast-food industry at all. So, you know, if we've offended anybody, I'm really sorry about that."

Good lord, he can't even make himself a national laughing stock without making a national laughing stock of himself.