Emma Bunton's spots

Imagine a publication whose advertising campaigns tend to consist of a bloke shouting about how its readers can get a holiday for fourpence before ending on "we love it", the oddest strapline for a commercial currently airing (of course you love it, you're the people who make it - telling us you love your own work isn't a unique selling point, it's a circlejerk.) Now, should that publication try critiquing other commercials?

Probably not, but it hasn't stopped The Sun having a pop at Emma Bunton's ad for Prego, currently airing in the States. Now, Prego isn't a very good pasta sauce, and the advert isn't a classic, but it's a mildly amusing set-up (a Spice Girl can't think of any spice missing from the recipe, you see) and Emma does an alright job with the script, which basically calls for her to go "um" a lot.

The Sun can't really find anything much wrong with it, either, so fall back on criticising the accent of the woman who does the end voice-over ("smug", apparently, although what an American would make of "We love it" man is open to question) and then concludes:

Emma joins a long list of stars who cash in by promoting products in adverts.

Interesting to hear that one of Rupert Murdoch's newspapers has apparently been convinced that capitalism and celebrity endorsement is now a bad thing.