Matias explains the genesis and six year, six show history of Caushun, and suggests that there was some sort of social conscience at the heart of the project:
I don't think he was mocking Hip-Hop. He was just a fraud with it. I think a part of this project was good because it showed that Hip-Hop is not as homophobic as it projects. Out of everyone else who could have popularized something as trivial as the color pink, it took a masculine culture like Hip-Hop to popularize that on men. This showed a good side of Hip-Hop that's its open and diverse.
Hmm. So what might look to the casual observer as a minstrel show of sexuality managed to sell some pink shirts. Well, that was certainly worth it. Because, of course, pink is a notoriously gay colour.
say what you like about Hip Hop, it's made unfashionably old-fashioned qualitieslike racism & misogyny very cool among the younger set.
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