Our expert explained that the type of hair loss described in the Cheryl Baker story in the press ad would be described clinically as telogen effluvium; he said it was common in women after childbirth and largely reversible without intervention.
The advert might appear again, though; the ASA has merely told the company to "ammend" it. Perhaps by putting in a photo of David Van Day.
But isn't Cheryl fab?
ReplyDeleteCheck out our review on the Schlagerblog! of her day in Nuneaton leading the Carnival!!
The Schlagerboys x