Mariah perfume panic

As if the bad boys wandering past queues outside bookshops yesterday evening saying "oh... this is the one where he dies in the end, isn't it?" wasn't cruel enough spoilerage fun, it seems that someone has taken to faking Mariah Carey perfume ads and scattering them online, just to spoil the, ah, fun of a celebrity-endorsed bottle of very, very expensive water. Elizabeth Arden are having beautifully scented kittens:

An image of Mariah Carey with her fragrance bottle photoshopped in the corner is being featured on several blogs today, and is categorically not the advertisement for her new fragrance, nor is it even remotely close. The real ad for M by Mariah Carey will debut exclusively on TMZ during the second week of August."

Other celebrities might wonder why Carey is giving an exclusive to TMZ, a website not noticeably fond of treating the famous with the dignity and respect they might hope for. We wonder if TMZ have any 'not mentioning the whole going a bit off the rails' thing in their side of the deal?