MTV prepares to pimp itself

Could MTV be about to embark on a woeful new re-branding? Judging by a leak to Gawker, the network could be about to throw music out of the window altogether:

We're all scheduled to attend a mysterious "What does M stand for" MTV meeting at Milk Studios on Monday. No one has any idea what it's about. It's so weird, there are brightly-colored posters all over the halls with big letters saying "What does M stand for?" People have been defacing them by adding their own creative answers to the questions. My fave: A picture of (Ricardo) Montalban.

Any bets on M being suddenly reinvented as "My"?