"Personally, it's about reaching as many people as possible. I'm incredibly proud of this LP and am truly excited that 1.5 million copies will be distributed to people who'll hear it organically - the way it was intended."
Well, up to a point: 1.5 million copies will be distributed, to people, some of whom might actually even remove it from the sleeve.
We're not entirely sure how one listens to a record "organically" - with a potato strapped to each ear, perhaps?
No, I think Ray meant that people will rise from the Sunday WastedTree to vault their garden hedge and demand that their number stops practicing their golf stroke and listen to something which will cause no small amount of dad-dancing.
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