“As far as I’m aware it’s a first for the mainstream woman’s market. Weddings have been the province of the Hellos and OKs of this world, and we relaunched last year to bring the title bang up-to-date and embrace the market trends. Once you start looking at celebrity and the ways that celebrity is covered across the media, the big attention grabbers are the big events – the births, the weddings, and the engagement parties.”
She's put her entire operation on standby to turnaround the vital story as quickly as is possible:
A team of 10 editorial staff worked to produce the coverage within 24 hours of the ceremony.
And who is the latter-day Princess Grace whose nuptials have been snatched from under the very nose of OK and Hello!?
Erm, Colleen Nolan.
Still, Hello must be annoyed at losing a perfectly serviceable story it could have used on a half-page somewhere near the back. And how, exactly, did Woman secure this scoop?
Erm, Colleen is a columnist for the magazine.
Oh.
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