Vodaphone is creating a special portal on its Vodaphone Live mobile site (no, us neither) to host the track-by-track reveal:
Beginning on 21 April, one track will be released each day of the week and will remain live for 24 hours for download before it is replaced by the next track.
Again, you could see this as a way of building excitement across the week, or you could see it as a dribbly, ill-conceived idea that puts too much weight on some of the flabbier album tracks (and there will be some, we're sure). This is probably supposed to somehow frustrate piracy of the tracks, although removing all legal existence of track one on day two seems designed to create more, not less, illegal rummaging.
I'm so pleased I'm on Orange.
ReplyDeleteThis news (not that Spence is On Orange, the Madonna/Vodafone thing) comes at the same time that Vodafone are getting rid of hundreds of workers at their Berkshire HQ.
ReplyDeleteBut the good news is that there's plenty of work going at Madonna's place for forelock tuggers and shit shovellers.
ReplyDeleteAs luck would have it, my mobile contract is due for renewal around then.
ReplyDeleteI'm definitely going with Virgin now :(