Professor Martin Conway, who is leading the experiment, said: "We're very interested in how different age groups associate with different aspects of The Beatles.
"The reason why we're interested in this is we're interested in a thing called generation identity. So we're quite interested in how your memory of your own personal experiences is linked into public events.
"And The Beatles are a fantastic way to look at that."
"The reason why we're interested in this is we're interested in a thing called generation identity. So we're quite interested in how your memory of your own personal experiences is linked into public events.
"And The Beatles are a fantastic way to look at that."
It's unknown if they expect anyone to remember Ringo Starr for anything other than being in the Beatles. You can sign up at Magical Memory Tour if you want to take part.
Martin Conway was one of my lecturers in Psychology when I was at University in Durham. It surprises me not iota that he's now doing "trendy uncle" research.
ReplyDelete