Cheap thrills with Heather Mills

With almost perfect timing, a couple of days after Julie Bindel took a hard look at the naked-awareness raising photo campaigns (the nadir, of course, being Mel B stripping off to, erm, fight sex trafficking), the News of the World uncovers Heather Mills' photos for landline awareness that she, supposedly, shot in 1999 but which have - until now - been protected by the cloak of McCartney's lawyers.

The NOTW tries to suggest that there's something hypocritical about this shoot:

Mucca claimed in her book, Out On A Limb, that she turned her back on raunchy modelling aged 17. She said: "Posing topless just didn't satisfy me."

It seems stripping off entirely obviously did.

She clearly had no idea what she was doing, if she expected full-frontal, gynecological shots to be used generally, even in a good cause. And there is a big question over if stripping off clothes is always (or ever) the best way to draw attention to human suffering. But does the NOTW really think that a well-intentioned art shot by a professional model is analogous to the sort of work done to fill the DVDs and magazines sold in the classified sections of, erm, the News of the World?