With a shake of a designer's wand and a spot of coding in the background, Radiohead's website sprouts a social networking add on.
Just like Fifty Cent has.
We're still puzzled as to the marketing value of this, though: don't you want your uber-fans elsewhere spreading the word? Evangelising on Facebook rather than locked in to your cathedral.
Roll your own social network, and you get all the email addresses. Send them out to Facebook, and you don't. I'm presuming that's the motivation.
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