The following complaint about sponsorship is brought to you by MoanAtSponsors.com
Given that the Millennium Dome is now styled as the O2 Arena, it might seem a little late to complain about the creep of sponsorship across the venue, but this does seem a step too far:
Coca-Cola has signed a sponsorship deal with O2 arena-owners AEG Europe to become “official pouring rights partner” at the London venue.
What, exactly, is a "pouring rights partner", official or otherwise?
I may be wrong, but part of the deal will involve the right to eject people wearing the wrong logo from the arena during televised events.
In 1996 I was ejected from a venue hosting part of the Atlanta Olympics, because I was wearing a t-shirt that didn't bear the logo of a major sponsor. The fact that I was part of the coaching staff wasn't sufficient reason to allow me to stay...
official pouring rights partner
ReplyDeleteI may be wrong, but part of the deal will involve the right to eject people wearing the wrong logo from the arena during televised events.
In 1996 I was ejected from a venue hosting part of the Atlanta Olympics, because I was wearing a t-shirt that didn't bear the logo of a major sponsor. The fact that I was part of the coaching staff wasn't sufficient reason to allow me to stay...