Tuesday, February 03, 2009

Lydon butters up the sales

So, that Country Life advert certainly managed to destroy whatever was left of John Lydon's credibility. But how did it do for the butter company?

They did alright:

Dairy Crest has hailed an 85 per cent rise in its spreadables business on a leap in its butter sales thanks to John Lydon, also known as Johnny Rotten, the lead singer of the Sex Pistols.

The company said that the jump in sales volumes of its spreadables in the third quarter to December 31, 2008 was helped by its £5 million advertising campaign featuring Mr Lydon's promotion of its Country Life butter.

Brilliant news, huh? And, of course, a company that spends five million quid on an advertising campaign and does so well will be rushing to share its good fortune with farmers, right?
The company also announced cuts in prices paid to farmers on both liquid milk and cheese contracts of 1.75p per litre and 1p per litre respectively.

Money for Lydon; no money for the farmers. Not much spreading going on from the spreadales business, then.