Part of the deal, though, is that Liz and the others taking part will write a song for the store and its marketing theme. Which feels slightly less comfortable, although it's hard to actually put a finger on why.
It probably wouldn't be so bad if the marketing campaign wasn't so... well, marketingish:
Banana Republic's chief marketing officer Peter DeLuca tells Billboard that the campaign began by targeting "the modern soul": shoppers between the ages of 25 and 49 who "aspire to a city lifestyle," says DeLuca. "We're really trying to establish the brand's vision of the city as an anchor point. Music is a key piece of the puzzle."
If you're nearly fifty, and aspire to a city lifestyle: why not move to the bloody city instead of buying a pair of trousers?
It's a while since I was last in the states- is Banana Republic the one that's like a Lidl version of Gap?
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