eMusic draws their price point

Given that record companies large and small have complained that eMusic is practically giving away their wares (or charging what the market will bear, in other words), nobody will be especially surprised that the company is pledging to not follow Apple above a dollar a track:

"While I am CEO, I promise that eMusic will never sell single MP3 downloads for more than 99 cents," assured company chairman and chief Danny Stein.

Although it's not clear quite what you can do if he does put the prices up - will we have the right to throw stuff at him or something?