Because the policy was promoted by a well-known musician, which might lead some viewers to believe the policy covered those who worked in entertainment, when it did not, and because Iggy Pop did not have a policy with Swiftcover, we concluded the ad was misleading.
Interesting - so it's unacceptable for an insurance advert to feature an entertainer who would be ineligible for that product? I wonder if that ruling will affect anyone else?
Calm down, dear... it's just the ASA...
To the 12 people who complained- I hate to break it to you, but those chimps don't actually have a piano moving business. Oh, and the boss of the Velvet toilet paper company isn't a 3 year old boy.
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