Kanye West imitates that episode of The Simpsons with Danny Devito

It's just like that episode, only instead of getting Homer to design a car, Nike have got Kanye West to design a sneaker.

Oh, and instead of financial ruin in the face of some horrible design work, everyone seems to be cheering:

"This just seemed like Kanye actually had his whole footprint in the design, from the tongue to the glow-in-the-dark [sole]," said Jason Ayers, another customer. "The way he's very flamboyant with his style, it's a very flamboyant shoe."

Aha - I see what you've done: you've confused "flamboyant" with "what the hell is that thing? Get it away from me. Bury it. But not for the love of God anywhere near a watercourse."

It's called the Air Yeezy. That should be enough. But if it wasn't, surely the idea of a glow-in-the-dark sole on a shoe for adults should have rung a few bells at Nike. Presumably only cost concerns led to the lack of compass in the sole?