Radio One: Never mind the cost, lose the quality

There's a strange little piece over on Brand Republic this morning which suggests that the BBC aren't showing an advert they've made promoting Radio One because it looks "too expensive":

Other BBC roster agencies have also expressed concerns that the BBC is asking them to produce work that "looks good, but not too good", in response to growing pressures that the licence fee is spent resourcefully during recession.

Of course, the BBC could stop people getting too energised over the amount spent on getting advertising agencies to make short films for it by - and this might be a crazy thought - using the creative people it employs and the cameras it owns to make the things.