That would be MySpace Music. You remember MySpace Music, don't you?
It's doing well. Kind of. It's certainly bringing a lot of traffic to the site, which is a bit of a problem, as they're attracting greedy ears and not open wallets, and so to cut losses, they're switching off autoplay:
But all that popularity comes at a price - billions of free streaming songs are costing MySpace up to $10 million a month in streaming fees, says a source, and the joint venture may lose $20 million or more this year.
So autostreaming is now off in a bid to try and stop some of the bandwidth costs sucking the money out the service.
Although 'making visitors hit a play button' doesn't quite sound convincing as a business plan to turn the fortunes of the site around.
I think it is a pretty smart move for myspace. If you can't beat em, join em.
ReplyDeleteTrue. Although wasn't the same principle on which News Corp bought MySpace in the first place?
ReplyDelete