Gennaro Castaldo Watch: On the ball

The football hasn't even started yet, and already it has gone too far. We're faced with Corden and Rascal battling with Williams and Brand for chart supremacy in a battle which, for empty bellowing, makes a Christmas chart race look like the latter stages of a Booker Prize judging session. Gennaro Castaldo has even had to get involved, with HMV's game-of-two-halfs observing:

: "The pop pairings of Dizzee and Corden and Robbie and Brand each have a genuine chance with their respective releases this summer.

“Both are half-decent songs, and they can also expect huge exposure for their singles given their equally massive media profiles.”

What more endorsement for the products available on sale at his stores than the observation that we're seeing two sort-of-okayish songs struggle to claim the crown. Or rather, a stupid white-and-red wig.