Subscription sales generated £6.8m, up from £380,541 in 2008, which made up the lion's share of £11.3m in total revenue.Obviously, it'd be lucky to achieve percentage increases of the same order for 2010, but it feels like a move in the right direction.
Advertising revenue exploded from £2,200 in 2008 to £4.5m last year.
This is also interesting: it claims "over" 250,000 subscribers out of a user base of six million, which means 5% of users contribute 60% of the revenue.
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