Gordon in the morning: Cardle can't judge

The one thing we can hope about Murdoch adding all of BSkyB to his Xanadu collection is that maybe he'll tell his editors to stop spending so much time promoting ITV, and the X Factor in particular.

In the meanwhile, we're months away from the next series, and yet we get stuff like this from Gordon every day:

X FACTOR winner Matt Cardle said he'd refuse to be a show judge because he's too NICE.

He hasn't been asked to be a judge. Given that his experience is winning a game show, even Cowell might baulk at bringing on a man whose position in the musical pantheon is just below the man who played the drums at the time the woman danced with a man who'd danced with a girl who'd danced with the Prince Of Wales.

So we've got a story in which someone is turning down a job for which he is unqualified and which hasn't been offered.

Is this story even exclusive?

Matt, 27, told ITV1's This Morning yesterday...

It's a non-story that has already been broadcast on television. Smart might as well just print the X Factor logo and invite his readers to nuzzle their faces against it until Autumn.