Gordon in the morning: Woman wears dress

A new low today - actually, that's unfair, it's more a further bump along the bottom - as Gordon struggles to write something, anything, to make it look like there's a reason to run photos promoting Fearne Cotton's catalogue shopping business.

Is that a Cotton dress Fearne?

Ouch. Mind you, it's good news for Helen Viscose-Polyester as she embarks on her showbusiness career, as there's now something to aspire to.

Oh, and it's only a couple of weeks since Gordon generously ran another adv... sorry, story, about the Very range. Featuring Cotton in some clothes.