Planet Rock - which I think is the only surviving original DAB commercial channel - is up for sale, although owner Malcolm Bluemel might want to stress a little less how he's burned through three million quid propping the station up.
Currently Planet Rock has a million listeners - which is good news - but each one of those represents a 33p loss. It doesn't sound like it would be impossible to shift that towards a break-even point; the question is if anyone would care as passionately as Bluemel did to try.
Having DAB bandwidth that didn't give them the sound quality of MW 'golden oldies' channel would surely help.
ReplyDeleteThough I guess too expensive as well.