Kramer came up with the idea for a pocket-sized, portable solid state music player with a friend, James Campbell. Kramer was 23, Campbell 21. The IXI System had a display screen and buttons for four-way navigation. In a report presented to investors in 1979, the IXI was described as being the size of a cigarette packet. Is this sounding familiar yet?
Back in 1979, a memory chip would store a paltry three and a half minutes of music. Kramer fully expected this to improve, and confidently foresaw a market for reliable, high quality digital music players which would be popular with both consumers and the record labels. It could actually be argued that he was still ahead of Apple after the firat iPod went on sale — that had a hard drive and Kramer had moved onto flash memory years earlier.
[With thanks to @curiousiguana]
Anyone else find it quite annoying that the article seems to go out of its way to imply that Apple invented and released the first portable digital media player even though that couldn't be further from the truth? It doesn't mention Diamond, Creative, Archos, Cowon or any of those other ones that came out before even them. And this is Wired?!? I'd expect this sort of thing from some tech-illiterate tabloid but not them.
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