Monday, July 14, 2003

THE RULES OF ONLINE BUSINESS: It used to be a commonplace that the existence of ebusiness turned all the rules of usual marketing upside down, onto their very heads. So perhaps that's why Amazon have managed to become one of the biggest international brands despite having very, very poor customer service, as one customer found out, as they tried to get a simple answer to a simple question. What's almost touching about Amazon's incompetence is their belief that people will find it tricky to find the information they want on the page, and yet in the next breath they promise that the editors are going to try and add even more information...

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