Vince Neil: drunk sells drink

Celebrity endorsements are tricky things. Get it right, and the synergy of artist and product creates a circle so virtuous you could roll it down the street and pretend it was Doctor John CD.

Get it wrong, and... well, you end up with ideas like having Vince Neil launch a brand of tequila.

As in, presumably, if you drink a lot of this and try to drive, that'd be the right way te-quil-a colleague, like when Neil had a drunken crash and killed Nicholas "Razzle" Dingley.