Wednesday, October 31, 2007

Liverpool lands third-most important MTV promotional exercise of 2008

The MTV Europe Awards - second only to the MTV Video Music Awards, if you don't count the MTV Movie Awards when it comes to promoting the declining MTV brand - is coming back to the UK for 2008, when it'll form part of the glittering Liverpool Capital of Culture year:

"Not only is it the European Capital of Culture next year but the influence of its rich musical heritage is still felt today," producer Richard Godfrey said.

It's obviously those reasons that Liverpool has been chosen. Oh, and because the host city pumps money into the event - the last UK staging, in Edinburgh, saw costs spiral out of control and a large chunk of the money paid by the city clumsily hidden from the initial figures. Not, of course, that the Liverpool Culture Company would find itself in such a situation.