PRS ask members to do its lobbying for them

I'm getting confused now - isn't the PRS meant to be the organisation that speaks for its members? Only now, it's starting to look a lot like it's asking the membership to speak for it:


This image comes from TwitPic; it's a screengrab of the PRS asking its members to go on those well-known blogs Google and BBC to put across the PRS line in the YouTube dispute. Is there any more compelling evidence that the PRS don't understand the internet and are probably ill-equipped to represent songwriters in engaging with the new world than the clumsy wording of that message?

Or, indeed, the apparent belief on behalf of PRS that "collection agency" and "songwriters and composers" must have the same best interests?