Yes, the Zavvi brand. The brand that was so underdeveloped, even when the company was going out of business every news report had to nudge the reader or viewer with "yes you do... the old Virgin Megastores..."
So Hut intend to try and build a consumer business on the back of a brand that, if people recognise at all, will recall as a basket case which, erm, stopped taking any online orders at all in the run-up to Christmas as its stores turned into something like a rummage sale in a day hospital. That's going to be tricky. Let's hope they're not setting their sights too high, eh?
[Dominic Starkey, head of ecommerce at The Hut Group said] "we're looking beyond HMV and Play,com as competitiors, more to Amazon.co.uk. That's where we want to take the Zavvi brand"
Mr. Starkey had to end the interview there, as he had to supervise an ant which he had employed to relocate a rubber tree plant.
"we're looking beyond HMV and Play,com as competitiors, more to Amazon.co.uk. That's where we want to take the Zavvi brand"
ReplyDeleteand by the looks of the website, the method of achieving this that they've come up with is to make it identical to all their other established sites like The Hut, Sendit, Tesco, Co-op, Asda, Chipsworld, Click-a-game, Games 4 U, Lovefilm, PC World, Currys & Dixons.... So pretty much the internet.