Darkness at 3AM: Shiny things

They really did this:

Simon Cowell's clearly a big fan of the Daily Mirror. Why else would he send out invites to his 50th birthday bash in October - in mirrored envelopes? We can't think any of his beautiful guests need to check themselves out ...

Yes. His invites were inspired by the Daily Mirror. Because the outside was as eye-catching as possible, but the contents proved to be nothing more than a disappointing attempt to persuade people to spend some time marking the passing of time in unpleasant company.