Thursday, August 13, 2009

Folding magazines: Misery all round

So, this is how the Conor McNicholas era at the NME ends - not with a bang, but with a hacking cough and a death rattle.

When Conor took over the magazine in June 2002, circulation stood at 70,456. Today's ABC figures put the number of copies sold at 40,948. To be fair, though, there is still a weekly magazine being put out, and that in itself is something of an achievement.

Elsewhere in the music magazine sector, not only is NME behind Kerrang but - as that title's circulation falls - Kerrang has dropped behind Metal Hammer.

Q is still the most-purchased music title, but having lost 11.5% of its readers over the last twelve months, while Mojo has "only" misplaced 8.1% means that Q's lead over its stablemate is down to just 2,450 copies.