The ol-factor

I can just about see the thinking behind an X Factor perfume - the sweet smell of quickly fading success in a bottle.

What seems odd is producing a range themed around the judges. Yes, splashing Cheryl Cole and Minogue about might be attractive; maybe even Cowell might attract a certain sort of man.

But who would want to put themselves into this scenario:

- Darling?
- Yes, darling?
- Is there a funny smell in here?
- I don't... think...
- Like a desperate pantomime dame waving the wrong end of a shitty stick about in a bucket of sweat?
- Oh! I'm wearing Louis Walsh toilet water