Anything that keeps hen parties off the streets is to be applauded

Given that most restaurants seem to have given up on serving adults and just turned their seating over to providing parties for six year-olds, it's unsurprising that people who run businesses that are aimed at preteens are recalibrating their offerings to attract the displaced grown-up parties.

So it is that a company which offers you the chance to make your own pop video - by which they mean mime to someone else's song while the horror is documented by someone whose career plan has shrunk back somewhat from the original 'be the new Scorsese' - is going after the hen party market.

Ms Hamilton said the 1980s is currently a popular theme with Girls Just Want To Have Fun by Cyndi Lauper a common choice.

I'm not entirely sure "the 1980s" is a theme, is it? Not unless while someone mimes the "my father yells what you gonna do with your life" bit, the bridesmaid and the bride's sister re-enact Orgreave in the background.

But there are other videos on offer:

“Single Ladies by Beyoncé is also very popular with the hen groups and some go crazy with a full-on leotard,” she added.

Presumably the rest do it with half-off leotards, then?

Still: these are difficult times, businesses must do all they can to adapt. There's a luxury package available, where for an extra £50 the tapes are destroyed and the company promises nothing will be put onto YouTube.