AC/DC give in; join the modern world

If you read the round-ups of what's popular on the site, you'll know a perennial favourite item is AC/DC's firm holdout against iTunes:

“We don’t make singles, we make albums,” [Angus Young] told the Telegraph. “We believe the songs on any of our albums belong together. If we were on iTunes, we know a certain percentage of people would only download two or three songs from the album. We don’t think that represents us musically.”

Apparently, they've had a bit of a rethink. Look at the front page of their website:

That's not just a sly, quiet recanting. That's a proud, pounding reverse. Not simply eating their words, but ordering a big plate of seconds and eating those words too.

To an outsider, it might look like they've achieved nothing by not being on iTunes for the last half-decade other than missing out on a half-decade of sales (albeit of individual songs rather than albums.)

But why now? What has made them change their mind? Apple hasn't shifted. I guess that there's only a couple of weeks until the current release of iTunes is replaced by the new one and...

ohmygod - that's it, isn't it?

AC/DC were just waiting for iTunes to go up to 11.