Thursday, December 20, 2012

Deezer attempts to take on Spotify

Deezer is keen to take on Spotify, and figures that giving stuff away is the way to go:

"Our ad-supported service is a necessary trigger to drive global change by bringing music subscription to mass audiences worldwide," [Deezer CEO Axel] Dauchez added.

"Our aim here is to encourage music fans to try us, driving ad-supported service listeners to switch to paid subscription over time. Once they have properly experienced Deezer, people do not go back."
Although the trial service fires adverts between songs, which isn't really a sense of what the paid service is like - it's like trying to decide if you'd be great at dating someone by hanging out with them in a supermarket queue.