Sure, it looks bad, but at least it was granulated sugar. Imagine if it had been cane sugar. Or a block of molasses.
Entertainment Weekly suggests that Levine might have brought the attack on himself:
"Your sugar. Yes, please. Won't you come and put it down on me?"That might be one of his lyrics, but pretty much everything he's written seems to demand stuff be thrown at Levine. Doesn't mean we should, though.

I'm not sure which was a bigger fail; a lame sugar prank or little Adam trying to look tough afterward.
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