Saturday, February 13, 2016

Brits 2016: That audience around the world

Something to remember when the claims about how the Brits put British music in front of the world are made over the next fortnight.

In the US, this year's awards are being aired on Fuse. Which is lovely for them, but even at their strongest performances struggle to reach audiences on the higher side of a million. (And those million-plus moments have been achieved by moving away from music programming into reality shows; it's unlikely the audience who have embraced those shows are going to be tuning in to see Jack Garratt picking up a prize.)