Non-existent record attempt made by Beth Ditto and, erm, Pearl from Powder

We don't like to be snarky at charities, we really don't, and Crisis do brilliant work and we suggest you support them. Give them some money. Go on.

Having said that, what on earth is point of the thinking behind the "bid to break the world record for number of downloads of a charity single on a single day"? We know it's supposed to create a bit more interest around the Enemy/Beth Ditto/Paul Weller/Supergrass single, but how is making up a record which nobody would ever have even thought of really going to help?

They've got Pearl Spam from Powder involved:

Ambassador for Crisis, Pearl Lowe, said: "Before everyone goes off for the bank holiday, we want them to think about giving something back and helping us to set this world record."

But it's not a world record, is it? It's just quantifying something that's never been measure before, like me deciding I'm going to break the world record for the most embedded James Taylor videos in a music blog on a Friday. Good cause, terrible half-arsed marketing idea.