Thursday, January 25, 2001

STAR RAPPED: The BBC been forced to tighten its cross-promotion rules following complaints from IPC over onair promos for Star and Eve. Star, the teenie Hello-clone launched a few months back, has come in for a particular heckling. Live & Kicking, the dwindling BBC1 Saturday morning strand which is reduced to trying to excite viewers by offering the Wet and Messy prospect of Katy Hill getting gunged, has been instructed to alter its Star segment, to prevent "confusion" between the magazine and the slot. And how, we wonder, could anyone think that a slot that used the name, masthead and visual styling of the magazine could ever be mistaken for a promo.
MediaGuardian report - thank god nobody reads Live & Kicking magazine...

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