Monday, August 12, 2002

WAYS AHEAD: The Classical music industry is in a far less healthy state than its rock sibling - and seemingly better able to point the finger at declining competition in the retail market than any number of online downloads as being at the root cause. One of the ways ahead seems to be for the orchestras to set up their own indie labels. The London Symphony Orchestra has done this - spurred on by a desire to provide music at a price that would encourage people to buy, rather than a desire to make as much money from consumers as possible. The result? A modest profit for all involved, and a sense of connection between artist and audience.
Maybe it's time a few of the Radiohead sized bands learned a trick from the LSO?
Classical musicians adapting to a difficult world [Boston Globe] - there's more ways to sell classics than putting women in bikinis...

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