Wednesday, October 02, 2002

EIGHTY MILLION POUND MAN: It doesn't take a genius to see that the Robbie Williams deal with EMI isn't about flogging records in the UK, but turning him into a Transatlantic Star. I wonder if Robbie paused to watch last night's Showbiz Set before inking the deal, and wondered if he was going to be another Tom Jones or - as seems more likely - merely the new Englebert Humperdink, trying desperately to please Boise and Bath and landing "with a splash in the mid-Atlantic"?
Apparently (which means 'we read on popbitch'), the struggling and desperate EMI tried to use the example of Kylie as a demonstration that they can be relied upon to break a UK name through to the American audience. Hmmm, really? We could have sworn that Kylie was broken in America because she was embraced by the gay market - more down to QAF than EMI. Are we supposed to believe that Mr. Williams is going to be retooled to appeal to San Fran as a leaping-off point for the wider US market? Can't see that working in the same way, somehow.


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