Wednesday, March 24, 2004

INDIES TO MTV: YOU'RE NOT COOL ANY MORE: Are we just vultures, or is everyone enjoying the indies versus MTV battle? Yesterday, MTV tried to smash up the indie coalition by saying that it was demanding stupid money. Today, the indies have hit back, warning MTV that it's no longer the place for cool music and making it clear that they're not joking: the Strokes, White Stripes and MisTeeq could soon be banned from the MTV family. Apart from the slightly cringey use of the word "cool" - like the company which made stars of Dire Straits, Ray Cokes and Sharon Osbourne has ever been cool - it's nice to see some slightly smaller companies standing up to an attempt to bully them. Of course, with EMAP and Sky's music channels to fall back on, it's not exactly like the AIM labels are betting the whole farm.


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