Key 103 rapped for Hindley stunt

The story about gorm-pop station Key 103 getting censured for announcing a GBP500 sweepstake on the time of Myra Hindley's death is odd for a couple of reasons.

First, "the presenter was new to Manchester and had not appreciated the strength of feeling against her in the area" - eh? I know the current demands of Top 40 mean that being bright isn't a major consideration in the selection of presenters, but how can you not be aware of the feelings of Greater Manchester towards Hindley?

Second both this report and the full adjudication fail to mention if the prize was awarded - although the Radio Authority report does say "the majority of callers wanted the prize donated to a children's charity" (the majority - of three.) Surely offering a cash prize that doesn't exist is a worse breach of the rules than a tasteless remark?