Thursday, April 10, 2003

THERE ARE HARD TIMES, AND THERE ARE HARD TIMES: It can be hard being a band who've been around for a while - your very longevity starts to work against you, and where you once seemed young, vibrant, dangerous even, you start to give off the cultural equivalent of dust. It can be hard to maintain the sense of credibility as your demographic shifts from MTV2 to MTV to VH1. But even so, you'd think there would be limits, wouldbn't you? That bands who once filled stadia and whose lead singer could reduce a certain segment of the audience to gasping mush would want to hold on to, if not a shred of dignity, at least the wrapper that dignity came in. The desire to sell a few more records would, you think, always outweigh taking actions which merely leave you looking a bit rubbish?
And yet, and yet: Bon Jovi are going to play on live TV. That's on QVC.
Once they were the crazy diamonds, now they're merely ill-advised cubit zirconium.


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