Tuesday, December 09, 2003

OFFICIAL: NORTHERNERS DON'T LIKE JAZZ: After years of fannying about with the name and the image ("We're J-FM, no, we're Jazz… look, here’s a gecko…") Jazz FM has finally decided to stop waiting for the North West to embrace it and is going to change its name from Jazz to Smooth. Now, although Smooth already exists as a digital station, and one that the owners GMG have tried to get an analogue licence for - which would suggest its a very different proposition from Jazz FM - it appears they don't need any special permission to introduce Rod Stewart into the playlist as their original promise made to the Radio Authority is so vague as to virtually allow them to play whatever they want, so long as every so often there's something with a saxophone on it. Plus, they almost certainly figure, by timing the swap to coincide with the Radio Authority getting chewed up into mighty mono-regulator Ofcom, if anyone does care they won't know who to complain to, and if they do know who to complain to, Ofcom will still be too busy trying to work out what to do with its special magic powers as to not be that arsed about a piffling little station in the outlying territories.


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