Saturday, January 10, 2004

LEARNING FROM PAST MISTAKES: Back at the start of the computerisation of everything, Apple made a huge tactical error. Rather than licensing its window-icon-mouse-pointer Mac operating system to a range of manufacturers, it kept its technology to itself. Had it shared its OS around, we'd all be using Apples now apart, probably, from a few designers who'd be insisting on the superiority of the Microsoft operating system. Anyway, Steve Jobs isn't about to repeat the errors of history, and so HP are being allowed to sell iPods under their own brand. Far more significantly, they're going to preinstall iTunes into all its consumer PCs and desktops. Very good news for Apple indeed, that from power up anyone with a new HP machine will have access to its music software and, of course, its music shop.


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